Tag Archive | social media

Very Intelligent Opinion. I Just Wish You Had a Pay-cheque to Match

This is my imaginary viewpoint everytime a social media platformist makes an unsolicited but philosophical and well structured comment about an issue that is anything but of concern to them.

Social media platformists, in case you’re quite busy with your business to know, are not philanthropists. Most of them just want to look good at the very delicate expense of your data or the neighbour’s wifi in some rare cases, solely because they choose to focus on things they have no business focusing on.

We watch them go from ‘eggs’ to ‘fam’ and finally graduate to *drum roll* bastards! Unfortunately and fortunately this happens every day but its none of our business until they end-up, for some silly odd reason, on our ‘mentions’. And when that annoying error happens, critical decisions need to be made.

As you might have noticed in your own life, there is a gap of intense emotions before every critical decision, unless you’re the I’ll go-with-the-flow because I have no sense of direction kind of person. Otherwise its only natural that there’s a critical decision for every mention/status that leaves your heart bumping in a slightly higher or worse still, lower rate. During this gap of emotions, there’s deep thought followed by, in shuffle order, a moment of wanting to be a ninja and rip the other person’s being into pieces or a moment of wanting to be plain cool and let it all go like Mandela.

Example:

first online mistake, making people think you're weak and incapable

online suicide: making people believe you’re weak and incapable

I'm trying to be nice, reserved while keeping the 140 characters in check.

I’m trying to be nice, reserved while keeping the 140 characters in check.

judgement day delivered

judgement day delivered

I'm fuming internally

I’m fuming internally

The strange yet accepted phenomenon about social media is that even though you are very aware that you don’t know me, never met me or never seen me or a picture that resembles me without the prestige artification of photo-shop. You still somehow, out of your hectic schedule, find time to be consumed by emotions and impose on me your misguided and misinformed opinion. The nerve to question my secretly kept unless you know me constituents!

I am not quite certain if this information has ever been exposed in close proximity of social media platformists’ territory but nobody wants to be imposed or judged more especially by people who know very little to nothing about their being. However it seems more and more social media beings seek the need to tell people they do not know what is worthy and what is the understood and acceptable standard of going about their lives.

Here is something for the consumption of your data: there is absolutely nothing wrong with constructive criticism, especially if the person at the receiving end values your thoughts which are tweets that are opinions. Its always a great deed to engage one’s self in nation building. However, imposing, judging and over analysing matters that add zero value to your gas exchange processing is uncalled for and quite time consuming if you asked me.

On the other very far end, perhaps you should spend your time dissecting tweets because hey, the thoughts of their engineers are important to you. They influence your daily routines and who/what you really are. I’ve secretly thought about it, the prestige, value and impact mere tweets have on some people. But I was also worried, maybe we are an obscured generation whose not responsible for what they read or can’t even choose what influences to sponge on. Therefore our only source of information becomes our peers’ ideologies. So we feel some sort of entitlement to their thoughts because in some important way, they represent who we are.

After all has been said and nothing done, everyone should utilise social media freely and whilst practising our freedom of social media, if its not too late, can we let this, social media rudeness which is more often portrayed as sarcasm as the standard every ‘tweep’ should live by go and channel our energies into bringing unemployment to extinction.

Brand Essentials

First things first we, social media platformists are just as annoyed of the never ending twars in celebville as Mr Nel was of Oscar’s non ending teary outbursts at the witness stand.

Social media platforms are always abuzz with one thing or the other. If its not pure revenge its an internal unspoken but subtweeted rival of some sort. In some cases, its a blurry cellphone captured video that goes viral leaving nothing but speculations behind. Something out of the norm is always brewing on these streets.

With the elections adding to the noise, the past few weeks on South African social media platforms were as busy as a cleaner after a dress up party that turned into a food fight event. Good things were done, terrible things were said and people’s health status were left at our eyes exposure.

As social media spectators, we’ve learnt that while other brands may maintain a reasonable accepted level of integrity others have managed, with their own thumbs, to degenerate a great percentage of their pleasant appeal to the masses.

Brand equity and brand management is always tested on social media and sadly many brands get taken by the whirlwind. [Nonhle Thema we love you].

With the rise of new media, brands have gained an advantage which in the past fifteen years was not available for them. We have seen some good new media adaptations and absolutely awful ways of trying to understand new media that came with volatile consequences to the brand. [I’m not side-eyeing Anthony Weiner].

Therefore it is wise to remember the following essentials throughout the craft or leisure of social media networking for a brand:

>>>> Practice quality. Daily. Whatever you communicate to or with your audience must be of good quality.

>>>> Be creative but also very mindful of the way you use and apply words.

>>>> Use proper language. If you communicate in IsiZulu, certify that you use correct sentence construction and correct words.

>>>> Innovation is key to maintaining social media users. However do not lose the essence and identity of your brand.

>>>> Excellence. Maintain a level of excellence that is in line (or higher) with your brand.

>>>> Your surroundings and atmosphere might influence your mood and thoughts, but learn to focus on what’s important for your brand.

>>>> Update casually, think professionally – be fun whilst maintaining an adequate level of sophistication.

>>>> When confusion, misconception and circumstances cloud your brand from flourishing, go back to the drawing board and rediscover the identity of your brand.

>>>> Maintain an exceptional level of professionalism. Stay away from twars!

>>>> Social media is a function for marketing. Utilise it for awareness, revenue or more users not revenge.

>>>> Don’t you ever undermine the intelligence of your audience. Know that you’re dealing with smart and social media savvy consumers.

>>>> Commit to learning. Be it your consumers, your colleagues or humility at large, just learn in order to do better the next day.

>>>> Be vigilant, social media is not as predictable as the weather because its people and people are not easily predictable. Always keep your eyes open.

>>>> Whatever you choose to do never forget that brand integrity can be volatile.

Brand equity is everything a brand has which is why it is important that a brand chooses wisely conversations to dive into in the social media networking world.

And lastly, in your ventures of providing a brand that is of great value to the people it services, remember the words of the late Maya Angelou; people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Move people with your brand!