Tag Archive | school

Why I Don’t Like English

I dislike english because I feel she is a complex being for a girl who already has a complicated situation.

I met english at the tender age of 10 (or is it 12?) before then I don’t quite remember any memories of our meetings if there were ever any. She was happily delivered to me via books and sentences I didn’t get why were not crafted in a language I can understand when they were specifically drafted with me in mind.

Anyway, if you must know, I speak ‘partly broken’ english and I absolutely have no vision of improving it even though I day dream of a sexy blue eyed, brown haired and broad shouldered British english speaking close friend that my future promises to deliver when my eyes are closed.

English, besides the fact that she introduced and built a mansion in my territory without my consent, lovely english my dear friend is a bad adopted relative.

Firstly, she doesn’t know her place. She wants to be noticed even on occasions where she absolutely has no business attending. Like when I have to explain to my grandmother who doesn’t understand english the process of sending a fax. I mean I can happily do this in my IsiZulu but no english wants to be there, sticking her english self out, confusing the heck out of my grandmother and rendering my illustrations invalid.

Secondly, english is disrespectful. Everytime I try to have a decent conversation with someone of english descent and all eyes are on me because I’m making some profound point, she without informing me, sleeps away from my tongue and I’m left with the unfortunate journey of searching my messy brain archive for the word I wanted to actually utter because the one in my head doesn’t quite fit the conversation and if it does, it will make me sound like a group of students on a presentation they know not enough about. So I stare into nothingness leaving everyone in that awkwardly annoying suspense like they’re viewing a non-stop buffering youtube video.

Another thing which english does that turns my beautifully brown african skin from navy to almost charcoal grey with anger is directions. Even though I haven’t established it, I’m quite not the greatest when it comes to explaining and describing situations and circumstances in english but I hope I’ve established that I’m not to blame for that.

English always succeeds in making me sound like I don’t know what I’m talking about when it comes to directions. Good thing I don’t say up when I mean down but I definitely say left when I mean right. And I sometimes say isle when I mean passage. My mind always sees it but english fails to own it in my tongue and translate it with my mouth.

English is unreliable and just plain conniving but people still don’t boycott her. She has a whole range of multiple affixes that when given the chance, enjoy a good but unnecessary laugh out of my english learning Africans. In fact affixations take the cup of joyfully confusing me and my people.

Although me and english are still in a tug of war about seeing eye to eye when it comes to daily use, I continue to write in english because (though I say so myself) its the only time I do english some justice and she doesn’t embarrass me that much. And yes, that’s about the only time where I adhere to not only understandable but acceptable english standards.

Brand Essentials

First things first we, social media platformists are just as annoyed of the never ending twars in celebville as Mr Nel was of Oscar’s non ending teary outbursts at the witness stand.

Social media platforms are always abuzz with one thing or the other. If its not pure revenge its an internal unspoken but subtweeted rival of some sort. In some cases, its a blurry cellphone captured video that goes viral leaving nothing but speculations behind. Something out of the norm is always brewing on these streets.

With the elections adding to the noise, the past few weeks on South African social media platforms were as busy as a cleaner after a dress up party that turned into a food fight event. Good things were done, terrible things were said and people’s health status were left at our eyes exposure.

As social media spectators, we’ve learnt that while other brands may maintain a reasonable accepted level of integrity others have managed, with their own thumbs, to degenerate a great percentage of their pleasant appeal to the masses.

Brand equity and brand management is always tested on social media and sadly many brands get taken by the whirlwind. [Nonhle Thema we love you].

With the rise of new media, brands have gained an advantage which in the past fifteen years was not available for them. We have seen some good new media adaptations and absolutely awful ways of trying to understand new media that came with volatile consequences to the brand. [I’m not side-eyeing Anthony Weiner].

Therefore it is wise to remember the following essentials throughout the craft or leisure of social media networking for a brand:

>>>> Practice quality. Daily. Whatever you communicate to or with your audience must be of good quality.

>>>> Be creative but also very mindful of the way you use and apply words.

>>>> Use proper language. If you communicate in IsiZulu, certify that you use correct sentence construction and correct words.

>>>> Innovation is key to maintaining social media users. However do not lose the essence and identity of your brand.

>>>> Excellence. Maintain a level of excellence that is in line (or higher) with your brand.

>>>> Your surroundings and atmosphere might influence your mood and thoughts, but learn to focus on what’s important for your brand.

>>>> Update casually, think professionally – be fun whilst maintaining an adequate level of sophistication.

>>>> When confusion, misconception and circumstances cloud your brand from flourishing, go back to the drawing board and rediscover the identity of your brand.

>>>> Maintain an exceptional level of professionalism. Stay away from twars!

>>>> Social media is a function for marketing. Utilise it for awareness, revenue or more users not revenge.

>>>> Don’t you ever undermine the intelligence of your audience. Know that you’re dealing with smart and social media savvy consumers.

>>>> Commit to learning. Be it your consumers, your colleagues or humility at large, just learn in order to do better the next day.

>>>> Be vigilant, social media is not as predictable as the weather because its people and people are not easily predictable. Always keep your eyes open.

>>>> Whatever you choose to do never forget that brand integrity can be volatile.

Brand equity is everything a brand has which is why it is important that a brand chooses wisely conversations to dive into in the social media networking world.

And lastly, in your ventures of providing a brand that is of great value to the people it services, remember the words of the late Maya Angelou; people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Move people with your brand!