Brand Essentials

First things first we, social media platformists are just as annoyed of the never ending twars in celebville as Mr Nel was of Oscar’s non ending teary outbursts at the witness stand.

Social media platforms are always abuzz with one thing or the other. If its not pure revenge its an internal unspoken but subtweeted rival of some sort. In some cases, its a blurry cellphone captured video that goes viral leaving nothing but speculations behind. Something out of the norm is always brewing on these streets.

With the elections adding to the noise, the past few weeks on South African social media platforms were as busy as a cleaner after a dress up party that turned into a food fight event. Good things were done, terrible things were said and people’s health status were left at our eyes exposure.

As social media spectators, we’ve learnt that while other brands may maintain a reasonable accepted level of integrity others have managed, with their own thumbs, to degenerate a great percentage of their pleasant appeal to the masses.

Brand equity and brand management is always tested on social media and sadly many brands get taken by the whirlwind. [Nonhle Thema we love you].

With the rise of new media, brands have gained an advantage which in the past fifteen years was not available for them. We have seen some good new media adaptations and absolutely awful ways of trying to understand new media that came with volatile consequences to the brand. [I’m not side-eyeing Anthony Weiner].

Therefore it is wise to remember the following essentials throughout the craft or leisure of social media networking for a brand:

>>>> Practice quality. Daily. Whatever you communicate to or with your audience must be of good quality.

>>>> Be creative but also very mindful of the way you use and apply words.

>>>> Use proper language. If you communicate in IsiZulu, certify that you use correct sentence construction and correct words.

>>>> Innovation is key to maintaining social media users. However do not lose the essence and identity of your brand.

>>>> Excellence. Maintain a level of excellence that is in line (or higher) with your brand.

>>>> Your surroundings and atmosphere might influence your mood and thoughts, but learn to focus on what’s important for your brand.

>>>> Update casually, think professionally – be fun whilst maintaining an adequate level of sophistication.

>>>> When confusion, misconception and circumstances cloud your brand from flourishing, go back to the drawing board and rediscover the identity of your brand.

>>>> Maintain an exceptional level of professionalism. Stay away from twars!

>>>> Social media is a function for marketing. Utilise it for awareness, revenue or more users not revenge.

>>>> Don’t you ever undermine the intelligence of your audience. Know that you’re dealing with smart and social media savvy consumers.

>>>> Commit to learning. Be it your consumers, your colleagues or humility at large, just learn in order to do better the next day.

>>>> Be vigilant, social media is not as predictable as the weather because its people and people are not easily predictable. Always keep your eyes open.

>>>> Whatever you choose to do never forget that brand integrity can be volatile.

Brand equity is everything a brand has which is why it is important that a brand chooses wisely conversations to dive into in the social media networking world.

And lastly, in your ventures of providing a brand that is of great value to the people it services, remember the words of the late Maya Angelou; people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Move people with your brand!

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