Archive | June 2014

Father’s Day and South Africa

Children are angry, women are heartbroken and fathers are still on the run. This is the grievous reality of many South Africans. Nevertheless, it does not take away from the order of the day.

Its Father’s day in South Africa today, so a very happy and blessed father’s day to all fathers even those outside South Africa.

South Africa is going through change and many will wonder why things have changed for the worst but the answer will not be of public knowledge but rather an introspection for every citizen to look at what their role has been.

One thing I know for a fact is that a sour attitude towards each other and continuous acts of encroachment is what will always stand against our unity and fruition.

#endfathersday

#endfathersday trends

Be it a hoax or the truth for some, I still don’t get why wrath of this magnitude can have an effect so great it tops our ‘trends map’ a day before father’s day. Maybe I’ve drastically failed to understand the pain but I do however feel the rage and I’ve also seen the harm it can do.

Whatever is begun in anger ends in shame, Benjamin Franklin once said.

And the question I’m asking is, how long will we allow wrath and anguish to shame our future?

Allow me to be completely honest; if this was two years ago, I would have seen nothing wrong with the hashtag and the reason for this post would have been unnecessary because then, my father was according to my perception nothing worthy of honour, appreciation or celebration.

He was just a man who met my beloved mother and decided to give her a baby while he went on with his daily adventures and pretending to like the idea of my existence. Before my eyes, the only person he gave special attention to was none but himself.

However, this is a new year and this year is a special year. I want to for the first time with honour, compassion and appreciation wish my father a blissful and blessed father’s day filled with lots of food, jokes and maskandi music – some of the things my father would rather be caught dead than live without besides his family of course.

Daddy…
With wishing you a grand father’s day, I also want to tell you that I’ve forgiven all those years you spent working instead of being with me; reading me a bedtime story, teaching me how to escape washing the dishes, defending me against mom’s scoulding or maybe telling me my awfully crayon coloured drawings are pretty.

Today is about you and your role in my life which you took upon even though you were not 100 percent ready but took part and did what you could. I will not crucify you for things you were not able to do but I will always remember the things you managed to do.

Happy father’s day daddy dearest and I really do think you’re a great dad and an exceptional father even though there is room for improvement like there is room for me to be a better daughter.

🙂
DevynStella

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Observations. Life. Critical and Sensible Experiences

YOU HAVE TO EXPERIENCE LIFE, MAKE OBSERVATIONS, AND ASK QUESTIONS. Dante Smith.

OBSERVATIONS
The toilet is a room for thought when you don’t have your own personal space.

Its all fun and dreams when you’re sweet sixteen living under your parent’s wing. But reality invades your life, hard-work introduces itself and life begins without your consent.

People are likely to choose money over time and they spend most of their lifetime chasing money. That’s why we have a nation of people who do not have time for other equally or more important responsibilities.

Winning is such a great feeling. If winning is not in your reality, keep it in your brain. Just keep winning.

Courage is everything.

Constant encounter of disappointment is discouraging and very damaging to one’s esteem. Too many disappointments make one lower their standards and expectations.

Laziness is concealed discouragement.

Loud mouths are slackers.

Parents find it difficult to accept when their children have different views to that of their own. Especially where religion is concerned.

Creativity never expires it matures and grows exponentially when nurtured.

New media is prestige and comes with dire consequences when misused.

IF YOU HAVE THE OPPORTUNITY TO PLAY THIS GAME OF LIFE YOU NEED TO APPRECIATE EVERY MOMENT. Kanye West.

LIFE
Every generation sees the flaws of another.

Everyday has its own plans no matter how strategic you plan.

Money is strength, it makes situations lighter.

Life changing growth results after intense suffering.

When one gets initiated into adulthood, challenges get really tough.

People tend to have more opinions over other people’s situations.

You will suffer greatly for your desires. But when you don’t have basic needs you suffer the worst form of affliction.

You get paid for what you’re good at but greatly rewarded for what you’re passionate about.

When you’re young nobody tells you that anguish is when you’ve given your all to achieving something but still remain JUST not good enough.

Child headed households are due to misfortunes and faults of the parents.

People will always want what they don’t have.

I BROKE INTO SHAKESPEARE’S TOMB AND STOLE HIS REMAINS, GRINDED THE BONES, SMOKED IT, THEN GOT IN THE GAME. Nasir Jones.

CRITICAL and SENSIBLE EXPERIENCES
Annoyed is when you’re living under your parents wing and experiencing a restricted level of yourself.

Sleepy is the condition you get after you’ve spend your bedtime credit social media networking.

Happiness is the totality of your effort coming into fruition.

Constipation is when you want to move out of your parent’s house but money disagreeing with you.

Confusion is when you don’t get what you want and have to work with what you don’t have in order to create what you like.

Freedom is when you do what you’ve never thought you’d do and amazingly exceptional at it.

Peace is when you allow only one hopeful thought to occupy your mind without any physical distraction.

Brand Essentials

First things first we, social media platformists are just as annoyed of the never ending twars in celebville as Mr Nel was of Oscar’s non ending teary outbursts at the witness stand.

Social media platforms are always abuzz with one thing or the other. If its not pure revenge its an internal unspoken but subtweeted rival of some sort. In some cases, its a blurry cellphone captured video that goes viral leaving nothing but speculations behind. Something out of the norm is always brewing on these streets.

With the elections adding to the noise, the past few weeks on South African social media platforms were as busy as a cleaner after a dress up party that turned into a food fight event. Good things were done, terrible things were said and people’s health status were left at our eyes exposure.

As social media spectators, we’ve learnt that while other brands may maintain a reasonable accepted level of integrity others have managed, with their own thumbs, to degenerate a great percentage of their pleasant appeal to the masses.

Brand equity and brand management is always tested on social media and sadly many brands get taken by the whirlwind. [Nonhle Thema we love you].

With the rise of new media, brands have gained an advantage which in the past fifteen years was not available for them. We have seen some good new media adaptations and absolutely awful ways of trying to understand new media that came with volatile consequences to the brand. [I’m not side-eyeing Anthony Weiner].

Therefore it is wise to remember the following essentials throughout the craft or leisure of social media networking for a brand:

>>>> Practice quality. Daily. Whatever you communicate to or with your audience must be of good quality.

>>>> Be creative but also very mindful of the way you use and apply words.

>>>> Use proper language. If you communicate in IsiZulu, certify that you use correct sentence construction and correct words.

>>>> Innovation is key to maintaining social media users. However do not lose the essence and identity of your brand.

>>>> Excellence. Maintain a level of excellence that is in line (or higher) with your brand.

>>>> Your surroundings and atmosphere might influence your mood and thoughts, but learn to focus on what’s important for your brand.

>>>> Update casually, think professionally – be fun whilst maintaining an adequate level of sophistication.

>>>> When confusion, misconception and circumstances cloud your brand from flourishing, go back to the drawing board and rediscover the identity of your brand.

>>>> Maintain an exceptional level of professionalism. Stay away from twars!

>>>> Social media is a function for marketing. Utilise it for awareness, revenue or more users not revenge.

>>>> Don’t you ever undermine the intelligence of your audience. Know that you’re dealing with smart and social media savvy consumers.

>>>> Commit to learning. Be it your consumers, your colleagues or humility at large, just learn in order to do better the next day.

>>>> Be vigilant, social media is not as predictable as the weather because its people and people are not easily predictable. Always keep your eyes open.

>>>> Whatever you choose to do never forget that brand integrity can be volatile.

Brand equity is everything a brand has which is why it is important that a brand chooses wisely conversations to dive into in the social media networking world.

And lastly, in your ventures of providing a brand that is of great value to the people it services, remember the words of the late Maya Angelou; people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Move people with your brand!